[ Pobierz całość w formacie PDF ]
certain date. This can work well, but you need to be able to drive enough targeted traffic to
your offer to not make this launch or opportunity a shame.
CTA (Call to Action)
Your CTA must include your value proposition and must be placed above your Buy It Now
Button (PayPal, WarriorPlus, JVZoo, etc.).
If you are selling a report on how to make $350+/day with CPA, your call to action should be
saying something like: Get The Report Right Now For Only $17
©Copyrighted 2013 - Gerald Gigerl - www.ListBuildingWiz.com
If you are selling a video training course on how to drive 2,000+ visitors to your website a
day, your CTA should be saying something like: Get Instant Access To The Full Video
Training Course Now!
I think you get the picture. Always make sure that your buy it now button is placed exactly
underneath your CTA. Another option is to simple make your CTA clickable too and forget
about the Buy it Now button, however, a lot of WSO sellers run their offers by Warrior Plus
since it is becoming increasingly more popular and buyers seem to trust it more than anything
else.
Your CTA should be placed at least twice throughout your sales page. Just having one call to
action is definitely not good enough, if you ask me.
Buy Button
Your buy button may be the smallest element but the element that actually makes you the
money. Regardless of whether you directly use PayPal for your offers or a helper site like
WarriorPlus, you must have a PayPal account to make this work.
If you do not have a PayPal account yet, go ahead and sign up for one through the following
link:
http://www.paypal.com/
In case you should decide to go with a helper site as well, I recommend that you sign up for
an account at WarriorPlus and start using their service:
http://www.warriorplus.com/
Basically, Warrior Plus is a site that has been created to make the tracking and managing of
your WSO easier. It´s pretty straight forward and nothing too complicated. If you have very
little to no experience with something like that, I suggest that you watch some training
tutorials on Youtube after signing up for an account. To take advantage of the Warrior Plus
system, you have to pay a flat fee of $19 per listing, or another option is to pay 2.9% per sale.
Here you have the 16 WSO sales page writing guidelines, so let´s get started with setting up
your opt in page and autoresponder.
©Copyrighted 2013 - Gerald Gigerl - www.ListBuildingWiz.com
Setting Up Your Email Campaign And Opt-In Page
In this two-part chapter, I´m going to show you exactly what you have to do to set up your
email campaign and opt-in page. Since this is an expert report on building a high quality
customer list by selling informational products, you must follow the two strategies outlined in
this chapter to profit from this entire business model. Please take it seriously.
Part 1 Setting Up Your Email Campaign Follow Up Sequence
Step 1: Sign Up For An Aweber Account
There are only two email marketing autoresponder software that I´ve ever used and they are
Getresponse and Aweber. What I can tell you from my own experience, Aweber has worked
out excellent in terms of support, list management and I love the way the back office is set up
too.
Since I have only found Aweber to be super reliable and comfortable for me, it is the only
autoresponder service that I personally recommend to you.
If you don´t have an account with Aweber or any other email marketing software yet, go
ahead and sign up for an account through the following link:
http://www.aweber.com/
Affiliate Link:
http://www.aweber.com/?403817
When you are on the homepage of Aweber, simple click Order on the top right sidebar. You
will then be redirected to a page where you can create your $1 trial account. Basically you
will be charged just $1 for the first month and the smallest package is $19 a month
afterwards.
Once you submitted the Create your Account and Billing Information , you will receive
an email with further instructions and you should immediately be able to log into your
account.
Step 2: Create a New List
In this step we are going to create a list for your product. On the top left in your back office
you should say a clickable link saying: Create and Manage Lists. Click on this link.
Under Basic Information make sure to fill out the following fields:
" List Name*
" From Name
" Contact Address
©Copyrighted 2013 - Gerald Gigerl - www.ListBuildingWiz.com
Once you are done with filling in the information, click save.
Under Personalize Your list you are now able to add a website URL and signature that will
show up in each of your emails. Fill out the following fields:
" Company Name
" Website URL
" Email Signature
Do not forget to save your setting or you must go through the entire process again.
Under Confirmed Opt-in we can simple turn the confirmed opt in to off . We are
absolutely not building a freebie seekers list by any means which we will monetize later on.
No, each person that gets on our list does that through buying our product. Our buyers are
automatically confirmed as trustworthy and therefore they don´t need to confirm their
subscription. I mean, why would they?
Also, click Save Settings here.
Step 3: Write Your Email Campaign
Now is the time where we need to put in a couple hours (maybe more) to set up a great email
campaign. Before I go into the technical part and describing how to write your email
campaigns best, I want to drill a few things into your head.
Every person that gets on your list has already proven to be willing to pull out their credit
card and pay for your product. That is huge. Because we just sold an information product and
[ Pobierz całość w formacie PDF ]
